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Presentable Footprint Checklist

4/29/2019

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Each program will be different as far as what will entail the most optimal footprint for that activation. The checklist below is a standard guideline that should be applicable for virtually every event.
  • Is the footprint as clean as possible (no trash, dust swept, electronics wiped down, floor mopped, carpet vaccumed)?
  • Is there adequate lighting within the footprint during all hours of the activation?
  • Are all tents and other assets weighed/strapped down with the necessary equipment?
  • Are all power cables taped down with gaffer tape or covered with Yellow Jackets to prevent tripping hazards?
  • Is the music suitable for the event and playing at an appropriate volume level?
  • Are all the branding elements and informational signage (A-frames, retractable banners, feather flags, yard signs, etc.) properly positioned within and around the footprint?
  • Is the back of the house organized?
  • Have all the staging, stairs, and railings been leveled?
  • Is the footprint set-up so that there is sufficient space between the different stations to accommodate the foot traffic?
  • Are the event staff smiling, dressed in proper uniform, and appear ready to welcome consumers?
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    Ugin Rapoport is a highly-motivated and passionate Experiential Marketing tour manager. He has worked with a number of Fortune 500 companies in showcasing their brand messages and creating a unique brand experience for attendees at various high-profile live events. Ugin has experience managing activations at concerts, outdoor festivals, sporting events, trade shows, conventions, and street team promotions. 

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