Handles a variety of promotional responsibilities at the footprint. Duties may include drawing attendees to the activation, engaging consumers to relay key brand messages, conducting event registration, assisting with set-up and teardown, and manning the different event stations.
The sampler specializes in sampling food, beverages, or alcohol via in-store tastings (off-premise) or at bars and restaurants (on-premise).
A product specialist receives in-depth knowledge on the product to educate consumers during the activation. The Product Specialist role is most often associated with automotive events.
Hired for event set-up, teardown, and other manual labor duties throughout the event.
Field Manager/Event Manager
Manages a promotional team to execute the activation. This person is also responsible for coordinating event logistics, completing post-event recaps, capturing event photos, and submitting staff timesheets. May refer to someone who manages a one-time activation or an ongoing program.
Most often refers to the person who oversees a continuous experiential marketing program within a given metro area or region. The Market Manager will have a pool of staff to book for ongoing promotional events, and is usually involved in hiring and training new staff throughout the program. The Market Manager will function as a direct liaison between the agency and the client.
Manages all functions of an experiential marketing tour. For a mobile-tour, the Tour Manager will often function as the Tour Driver as well. For a Fly-in/Fly-out tour, the Tour Manager will typically fly to and from each tour stop as the event logistics are transported by a different person.
Responsible for safely transporting the tour vehicle to each tour stop. Depending on the vehicle size, the Tour Driver may be required to possess a commercial driver's license (CDL).
Specialized talent who uses a microphone to act as an event announcer, crowd gatherer, or presenter.