While this book focuses on the day-to-day operations of a music tour, there are many parallels to experiential marketing. It is not an academia book. Mark writes from a perspective of a lifelong Tour Manager providing a complete real world perspective of what life on the road is like.
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
This is a research book that comprehensively analyzes different types of brand activations, general experiential marketing strategies, and provides many examples of successful events in all kinds of environments.
The 4-Hour Workweek
Working on the road full-time means you have to streamline and automate much of your life and work such as mail services, bill payments, travel booking, and general project management. In The 4-Hour Workweek, Tim Ferriss provides an in depth overview of how you can run an entire company 100% remotely by implementing the right systems.
The best tour managers are not just managers but leaders of teams. While leadership is a complex subject, Jocko Willink explains step by step the leadership characteristics he mastered during his tenure as a Navy Seal commander.
Secrets of Closing the Sale
While the focus of experiential marketing is not to conduct a sales presentation, no doubt during consumer interactions a lot of the elements in sales are frequently utilized. Zig Ziglar is arguably the father of face-to-face selling. In this book, Zig methodically outlines a straightforward selling approach that can be used in presenting anything.