Planning for the fixed costs such as permitting, vendor fees, vehicle rentals, insurance, and staff salaries for your mobile-marketing project is generally straightforward. However, don't forget to budget for the variable expenses that almost inevitably occur during the course of the tour.
Vehicle Repairs and Maintenance
This is a particularly big one if the tour is running with an experiential vehicle, like a BizBox. Graphics, staging, doors, and flooring will likely need repairs/replacement during the tour. For this reason, it is important to try and negotiate some kind of warranty with your fabricator during the production phase of the project.
Generator
If the tour travels with an onboard generator, even a simple PM service can cost up to $500 for a heavy-duty diesel generator.
Shipping
Throughout the tour you will likely need to ship supplies, premiums, uniforms, and other items to the field team. Larger items can easily cost hundreds of dollars to ship, especially for rush deliveries.
Technology Support
Whether it’s registration tablets, TVs with promotional content, VR systems, internet servers & routers, or photo booths, today’s mobile-tours incorporate many different technological elements. Very often these functions will need professional troubleshooting when systems are jarred during transit.
Unexpected Labor Costs
What if the Tour Manager must suddenly leave for an emergency? Or your tour driver is out of DOT hours due to severe weather conditions, therefore not being able to finish the drive to the next market. Finding last-minute replacement is always costly, and can really strain the operating budget if not planned for in the beginning.
Vehicle Repairs and Maintenance
This is a particularly big one if the tour is running with an experiential vehicle, like a BizBox. Graphics, staging, doors, and flooring will likely need repairs/replacement during the tour. For this reason, it is important to try and negotiate some kind of warranty with your fabricator during the production phase of the project.
Generator
If the tour travels with an onboard generator, even a simple PM service can cost up to $500 for a heavy-duty diesel generator.
Shipping
Throughout the tour you will likely need to ship supplies, premiums, uniforms, and other items to the field team. Larger items can easily cost hundreds of dollars to ship, especially for rush deliveries.
Technology Support
Whether it’s registration tablets, TVs with promotional content, VR systems, internet servers & routers, or photo booths, today’s mobile-tours incorporate many different technological elements. Very often these functions will need professional troubleshooting when systems are jarred during transit.
Unexpected Labor Costs
What if the Tour Manager must suddenly leave for an emergency? Or your tour driver is out of DOT hours due to severe weather conditions, therefore not being able to finish the drive to the next market. Finding last-minute replacement is always costly, and can really strain the operating budget if not planned for in the beginning.
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