Guerrilla Marketing is more of an art than a science. The concept has long been around as “grassroots” advertising, and it remains an integral aspect of Experiential Marketing. Try these 5 tricks for your next campaign:
1. If possible, conduct a site check for some of the areas around town where you plan to execute prior to sending the street team out. If you have a commercial vehicle that will need parking, this is a great time to scout for parking options. Also, you want to identify some key landmarks that can serve as good meeting spots for the team before, during, and after the promotional activity is complete for that location.
2. Check online to see if there are other events going on in the city at the same time. For example, if there is an art walk happening in a particular district, that might be a great spot for you to come in and piggyback of the event's attendance. Of course be mindful of any competitive vendors, and make sure that your team does not impede on the event. You don’t want security called with complaints.
3. Look for prominent landmarks unique to the respective market to act as photo opportunities during promotional activity. A photo of a consumer holding a sample with the state capital building in the background is a great image for recap.
4. Have a strategic route for the team to follow throughout the day. Certain locations, such as train stations, are much busier during rush hours. Other places, like shopping malls, typically get busy after business hours.
If the street team is to split up into smaller groups, have a second and third option for them ready immediately in case they are asked to leave or the location is slow.
5. Create a group message thread with the team to facilitate and expedite communication regarding route changes, lunch breaks, inventory counts, and other general announcements.
1. If possible, conduct a site check for some of the areas around town where you plan to execute prior to sending the street team out. If you have a commercial vehicle that will need parking, this is a great time to scout for parking options. Also, you want to identify some key landmarks that can serve as good meeting spots for the team before, during, and after the promotional activity is complete for that location.
2. Check online to see if there are other events going on in the city at the same time. For example, if there is an art walk happening in a particular district, that might be a great spot for you to come in and piggyback of the event's attendance. Of course be mindful of any competitive vendors, and make sure that your team does not impede on the event. You don’t want security called with complaints.
3. Look for prominent landmarks unique to the respective market to act as photo opportunities during promotional activity. A photo of a consumer holding a sample with the state capital building in the background is a great image for recap.
4. Have a strategic route for the team to follow throughout the day. Certain locations, such as train stations, are much busier during rush hours. Other places, like shopping malls, typically get busy after business hours.
If the street team is to split up into smaller groups, have a second and third option for them ready immediately in case they are asked to leave or the location is slow.
5. Create a group message thread with the team to facilitate and expedite communication regarding route changes, lunch breaks, inventory counts, and other general announcements.
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