Weather conditions impact the event attendance. Poor weather conditions may also result in the footprint being shut down or the activation having to be modified.
2. Estimated # of Attendees
For large scale events, this information can usually be acquired from either the event organizer or the ticket box office. For retail or smaller grassroots events, the event manager will usually need to provide a best estimate figure.
3. Location of Footprint
Where was the placement of the footprint within the event venue? It is important to be descriptive here because certain locations of the venue can see very different foot traffic throughout the event.
4. Number of Consumer Engagements
Using a basic tally clicker is an easy way for each staff member to keep track of how many people they interacted with during the event.
5. Demographics of Attendees
Characteristics such as race, gender, age, and income of the event attendees are important to know when discussing whether the target market for the brand was reached.
6. Number of Giveaways Distributed
Just about every activation includes the distribution of premiums and some kind of brand literature. Recording this information is not only important for inventory management, but it also provides additional insight as to the number of consumers that were reached at the event.
7. Consumer Commentary
Any positive feedback, negative statements, or insightful consumer questions about the brand or the activation in general.
8. Competitive Activity Information
The event manager needs to report on any direct competitors of the brand activating at the event. These notes can bring valuable insight for planning future programs.
9. Condition of Assets
Did any damages to the assets occur during the event?
10. Additional Notes
Any other relevant information in summarizing the event. Examples include client presence, staffing issues, or memorable moments.